New aid agency Hearts in Harmony, which aims to help raise money to fight heart disease in both children and adults through classical music events, has appointed charity specialist Polygon PR to handle its PR.
London-based property entrepreneur Shan Liew founded Hearts in Harmony earlier this year. The organisation hosts regular events that combine classical music, art and culture to raise money for multiple heart organisations.
Polygon has been briefed to increase the charity’s profile in the UK’s lifestyle, consumer and national press. The agency has also been tasked to help promote events through London, regional and music media.
Liew said: “Polygon is an ideal PR agency for Hearts in Harmony, as the team shared our vision from the start; to spread our love for music and to save lives in the UK and beyond. Polygon deeply believes in our vision and will deliver us the creative ideas we need to grow.”
Activity has already started for Polygon, with an inaugural classical music event, Tasmin Little & Orpheus Sinfonia, in London on Thursday 23 June 2016.
The agency helped raise awareness to sell tickets, resulting in raising £8,888 for Great Ormond Street Hospital. Funds are to be spent on a new heart defibrillator.
Mark Southern, co-founder of Polygon, added: “We are ecstatic to be working with Hearts in Harmony. We view this visionary charity’s unique aim, of uniting music and heart causes, as bringing happiness to many lives, through their magical fund-raising events and festivals planned over the coming months. Watch this space.”