Global travel rewards company Avios has chosen marketing comms agency Text100 to handle its UK PR, following a competitive pitch.
A travel rewards currency, Avios launched in 2011 and is now the currency for the British Airways Executive Club, Iberia Plus and Meridiana Club frequent flyer programme, Aer Lingus (later this year), as well as the Avios Travel Rewards Programmes in the UK and South Africa.
Text100 will be responsible for all UK comms activity, which will include creative consumer and corporate PR, events and influencer relations.
The team will report to Sarah Leaman, head of PR at Avios.
Leaman said: “We selected Text100 because of its breadth of understanding of the loyalty industry, the strength of the creative ideas to inspire our customers and its proven track record driving results. We look forward to working with our team at Text100 as we continue to build brand awareness with consumers in the UK.”
Tara O’Donnell, MD at Text100 UK, added: “Avios is a well-respected brand with big ambitions. We are excited to partner with Avios to help grow the business in the UK through strategic communications campaigns.”