Burson-Marsteller appoints global corporate and financial chair

Burson-Marsteller has named Mike Fernandez chair of its global corporate and financial practice.

Cargill 1

Mike Fernandez

Based in New York, Fernandez will spearhead client development, strategy and new service offerings.

Most recently, Fernandez led global corporate affairs at food product supplier Cargill and has served as the chief communications officer for five large US-based corporations across different industries, including financial, technology, consumer goods and services and healthcare.

He will report to Don Baer, worldwide chair and CEO at Burson-Marsteller, who said: “Burson-Marsteller is excited to welcome Mike Fernandez to be a key part of our global leadership team. Mike is the uncommon professional with both depth and breadth across multiple communications disciplines and industries.

“He has been a trusted adviser to and delivered results for many CEOs and C-suite leaders facing critical issues across many sectors, and he has done this as both an expert strategic counselor and a driver of newer integrated communications approaches.”

At the age of 23, Fernandez served as press secretary to US senator Ernest “Fritz” Hollings becoming the youngest US senate press secretary ever.

Fernandez added: “I’m thrilled to join Burson-Marsteller; it has long been the firm that companies engage when the stakes are highest and communications matter most. I am impressed by the firm’s talent who are reshaping the industry, engaging new channels, empowering new stakeholders and enabling their clients to do more and be more.”

Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]
Discover how PR can move from evolution to revolution
At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their [...]
Brendon Craigie Tyto PR
Opinion: Why “PR” is having a renaissance
Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the [...]