Feelunique, Europe’s largest independent online luxury beauty retailer, has handed a PR brief to Kilpatrick PR, following a competitive pitch.
Feelunique has more than 20,000 products from over 450 leading brands, including Chanel, Dior, Tom Ford, Estée Lauder, YSL, Kérastase, GHD, Kiehl’s and Laura Mercier, on its platform.
Kilpatrick will focus on raising the profile of Feelunique and its brand promise of, “beauty without boundaries”.
The Feelunique team at Kilpatrick PR will include senior account director Anna Wells, senior account manager Mona Ghafoori, account executive Jess Wellman and press coordinator Emma Leahy.
The team will report to Ali Taylor, acting PR manager at Feelunique.
Joel Palix, CEO at Feelunique, said: “We are excited to be working with Kilpatrick, which in partnership with our in-house team will support our growth and expansion.”
Kilpatrick PR’s MD, Saskia Phillips, added: “We are delighted to be working with Feelunique, the UK’s number one beauty e-tailer, and look forward to implementing our creative, commercial and consumer-focused PR campaign to share the brand’s exciting forthcoming developments.”