Down At The Social has been appointed by Kiddihug, a “new generation of baby carriers”, ahead of its UK launch next month (October).
The agency will be responsible for PR and social media for both pre-launch and post-launch activity, with a focus on national and international press, as well as parent bloggers. Kiddihug is launching its products at The Baby Show in October.
Ronnie Bergenthal, founder of Kiddihug, said: “With its experience and abundance of press contacts, it was clear that Down At The Social would be the best for the job. We get on really well with the team, which always helps, and both trust and value their knowledge and advice.”
Daisy Whitehouse , MD at Down At The Social, added: “Launching a new product is such a great thing to be a part of and when the brand and product is so good, it just makes it better! We’re excited to be working with Ronnie and his team to make the launch, and its ongoing place in the market, a real success.”