Me & Buddy, a “children’s lifestyle store”, has appointed parenting and children’s comms specialist SAIBR PR to handle its UK consumer launch.
Me & Buddy is the brainchild of Madeline Walsh, mum of Darcy and Cillian. Buddy is the nickname she gives both of her children.
SAIBR PR’s campaign will include editorial promotional activity with leading parenting titles, blogger ambassadors, a Christmas campaign and interiors press activity.
Walsh explained: “When parents go from being ‘Me’ to ‘Me & Buddy’, I believe we should be able to buy baby and toddler products that fit into our own lifestyles. So much changes when you have children but your style, and that of your home, don’t have to.”
Me & Buddy will sell more than 50 “award winning and emerging brands”, which produce design-led gifts for babies and toddlers.
She added: “We picked SAIBR because of its depth of knowledge of parenting media and experience of working with the most influential lifestyle bloggers. We feel it has the expertise to successfully manage and help grow Me & Buddy into a well established and much loved family brand.”
Bridget Jacottet, director at SAIBR PR, will lead the account.
Jacottet commented: “Me & Buddy is a brand new children’s lifestyle brand tapping into the desire of parents to have not only the best products for their babies and toddlers but the most aesthetically pleasing. We are working with leading parenting and lifestyle media to showcase the best that Me & Buddy has to offer for style conscious parents.”