Three Little Birds PR and Business Development has been chosen by Dari Indera Villas and Spa to lead its consumer marketing, PR strategy and trade relations in the UK and Ireland, following a competitive pitch.
Dari Indera Villas and Spa is a group of new luxury villas based in Bali. The inaugural villa, ‘the Muse’, is a four-bedroom luxury property, set in the heart of Seminyak.
Three Little Birds has been briefed to work with the accommodation provider to profile the villas, promote the collection in new markets and position the group in on the media map.
The agency will work with tourist boards, travel writers, broadcast outlets, bloggers and social influencers to build awareness of the Dari Indera Villas and Spa portfolio.
Paul Blackburn, founder of Dari Indera Villas and Spa, said: “We brought in Three Little Birds PR and Business Development not only for their in-depth knowledge of the travel and tourism industry, but their clear understanding of the UK market and how best to represent and manage ‘DIVaS’.
“They have already demonstrated their clear passion, and the innovative ways in which they will be supporting our growth and development as we continue to expand our villa portfolio.”
Sheila Manzano, MD of Three Little Birds, added: “We’re thrilled about our partnership with Dari Indera Villas and Spa. The opportunity to represent such an exclusive portfolio which is new to market is really exciting. Our dedicated team is looking forward to working hard to develop DIVaS, driving awareness and building sales, and are kick-starting the campaign with a series of individual press trips.”