Threepipe has unveiled its new ‘Powered by Ideas & Algorithms’ positioning alongside a revamped logo and web site, which co-founder Jim Hawker says “sums up the challenges that the marketing industry is facing”.
The agency claims that its new ‘Ideas & Algorithms’ positioning is built on the belief that data and creativity are “easy bedfellows” and that having a thorough understanding of data, and the insight it brings, fuels the creative process so that it has a stronger impact.
Founded in 2005, Threepipe is an independent digital marketing, PR, social media and content creation agency, with clients including Gruppo Campari, Flexiseq, Oracle Primavera, CIMA, Anytime Fitness, The Laughing Cow, Babybel, Leapfrog Toys, and Britax.
In 2013, it enhanced its digital offering by merging with digital marketing agency Blowfish, bringing on board its 20-strong staff, including founder Farhad Koodoruth.
Earlier this year, looking to bolster its natural search and SEO capability, Threepipe bought SEO agency Spot Digital. The 12-strong business, including its founder Tony Thomas, was absorbed into Threepipe, which is now made up of a 60-strong team working across consumer and business brands.
Hawker said: “Increasingly channels such as Google, Facebook, Twitter and Instagram, among others, have the power to change a brand’s ability to reach and engage with customers. The debate surrounding the clash between the rising tide of data and automation and their impact on creativity should not to be underestimated, no matter what marketing channel.
“As the next generation continues to move away from traditional channels, so will brands and their makeup of the marketing and sales campaigns. Having agency partners that help navigate this period of intense change is crucial to ongoing brand health.”
The agency’s updated look, which includes a new website and logo have, were designed by Threepipe’s in-house studio.