Weber Shandwick buys Flipside

Weber Shandwick has acquired Flipside, a specialised mobile and digital agency, for an undisclosed sum.

Weber Andy P 1

Andy Polansky

Flipside will retain its name and work with Weber Shandwick to deliver a digital offering that “blends content, community and commerce for both B2C and B2B marketers”.

Headquartered in London, with an additional office in Guildford, Flipside designs and develops mobile apps and digital experiences for brands.

The company also offers strategic business and technology planning, social media management and mobile-centric marketing comms.

Clients include Waterstones, Visa, Cemex, Dairy Crest, Heathrow Express, GSK, Diageo and Doddle, according to its website.

The acquisition will combine Flipside’s mobile platform expertise, creative and technical services with Weber Shandwick’s global social media, brand publishing and integrated media offerings.

Andy Polansky (pictured), Weber Shandwick’s CEO, said: “As our clients realign their marketing efforts around mobile environments, our focus is on bringing them the most creative and transformative solutions possible. Flipside has particularly strong creative and technical expertise, and its team further bolsters Weber Shandwick’s leading position in content marketing and social media.”

Marcus Dyer, MD at Flipside, said: “Flipside’s success has been in helping our clients to capitalise on business and comms opportunities in an ever more mobile world, and I’m delighted that our deeply talented team of mobile and digital specialists has the opportunity to continue that pursuit on a global scale as part of Weber Shandwick.”

Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]
Discover how PR can move from evolution to revolution
At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their [...]
Brendon Craigie Tyto PR
Opinion: Why “PR” is having a renaissance
Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the [...]