Brands2Life has named Alan Parker, former deputy MD of ad agency MullenLowe, as its MD, digital.
Parker first joined MullenLowe in 2013 as MD, digital, before being named deputy MD at the ad agency in 2015.
Before MullenLowe, he spent four years at Golin, where he built and headed up its digital and social team.
He also did stints at Ogilvy Group and Hill+Knowlton Strategies, and client experience includes BurgerKing, Lenovo, Tesco, Vodafone and Unilever.
At Brands2Life, Parker will take over a 20 plus strong digital and social team that includes strategists, influencer relations experts, performance marketers, designers and developers.
He will sit on the agency’s board and work closely with the Brands2Life leadership team to develop the company’s integrated offer.
Giles Fraser, co-founder of Brands2Life, said: “We’re delighted to have attracted such a talent as Alan. His experience and expertise is perfect for the Brands2Life offer today.
“Our Better Stories I Bigger Impact proposition signals that we’re providing a wider range of marketing and communications services than ever before and Alan will be able to help us take that proposition to all our clients and beyond.”
Parker added: “I am thrilled to be joining Brands2Life at such an exciting stage for the agency. Its innovative approach to integrated marketing was a huge factor in my decision to join. I believe that this innovative approach, combined with a dynamic structure and pioneering outlook, represents the future of what we do.”