The appointment was made following a competitive pitch. Fever will work with the brand’s in-house team in New Zealand and UK brand marketing and communications manager, Nancy Molyneux. The account will be led by Fever board director, Paul Lucas.
Fever will help to develop a social-led launch strategy to support The True Honey Co.’s entry into the UK’s health and wellbeing market.
It will also lead on influencer and media relations as well as content creation. This will be done through its in-house studio.
Molyneux said: “This is the first overseas market we have launched and it is a hugely important time for the company. It is clear within the pitch process that Fever really understood what The True Honey Co. represented, so we are thrilled to have them join us as we begin our UK journey.”
Lucas said: “Manuka, and the health and wellbeing market as a whole, is extremely crowded, so our job will be to develop campaigns that not only introduce The True Honey Co to UK consumers, but to educate them through endorsement of the virtues of seeking out and buying genuine Manuka with nothing to hide.
“Our social strategy will see us leveraging influencer advocacy to create content partnerships which will be amplified across paid, earned and owned channels to generate organic search and brand awareness foe what is effectively a start-up in the UK.”
Manuka Honey is produced by bees from the nectar of Manuka – often known as Tea tree – bushes or trees in New Zealand.