Sports agency Pitch PR is changing its name to Pitch Marketing Group, as it launches a new division dedicated to branded content production.
Pitch will now operate as a creative agency with a broader offering. The agency will have three specialist divisions: PR, partnerships and productions.
Pitch Productions will operate as an in-house creative studio, focusing on design, digital and video production. Steve Munachen, creative director, will oversee its output.
Sport and entertainment will remain a key part of the group’s specialism and its new approach will encourage brands to ‘be distinctive’ and cut through cluttered marketing environments.
Henry Chappell (pictured), chief executive at Pitch, said: “Pitch has gone from strength to strength in recent years and our repositioning will enable us to better communicate the award-winning work we’ve been doing for some time now.
“Brands today know that they need to be culturally relevant to reach consumers, and that goes beyond just sport and entertainment. A broader offering with defined specialisms reflects our clients’ wants and needs. Increasingly we are being briefed to work across digital, social, sponsorship, design and content production, as well as PR, and accordingly we are building expert teams in each of those areas.”
“Our new brand identity and recruitment of an in-house content production team is representative of the distinctive, content-led campaigns that we are creating.”
- Matt Hocken, account director at Pitch, was among the expert panellists at last week’s Gorkana PR measurement event. Read and watch what the panel had to say here.