Your bitesize update on the best PR opinion, interviews, events and insights on Gorkana News this week:
Event: Media Briefing with The Economist and The Economist Films
At an exclusive Gorkana media briefing, The Economist deputy editor Tom Standage, and The Economist Films president Nicholas Minter-Green, talked about the significance of the publication’s video offer, its new daily content and how to collaborate with the venerable media brand.
PR Case Study: Flora lunchbox challenge
Golin found that recent improvements to children’s school dinners didn’t extend to packed lunches. In ‘back to school’ week this September, Flora offered mums helpful advice to empower them to make healthier packed lunch choices.
Interview: Gorkana meets…The Spectator
Helen Nugent, online money editor at The Spectator, on why she enjoys ‘fun’ personal finance stories, how she’s keen to work with PRs on image-led content and why calling her before 12pm is pointless.
Opinion: PR can address lack of insight in B2B
Richard Fogg, CEO at CCgroup, talks about the lack of insight in B2B PR when compared with its consumer counterpart. PR is a ‘science’, he says, and can provide the insight businesses need.
Interview: Gorkana meets…The Travel Magazine
Sharron Livingston, managing editor at The Travel Magazine, on turning her hobby into a full-time job, the impact of two million Twitter followers and why Monte Carlo and India’s Amritsar are her dream destinations.
Interview: Gorkana meets…Total Guitar
With Total Guitar undergoing a full redesign this month, Gorkana talks to Future Publishing’s music group editor-in-chief, Daniel Griffiths, to find out what’s new in the magazine for dedicated ‘keeners’, why rock ‘n’ roll is certainly not dead and what PRs can do to help with its revamped content.