The agency will report to Laura Wildish, marketing manager at WHSmith, and focus on the retailer’s seasonal product range in the lead up to the Christmas period.
Wildish said: “Another Word impressed us with its response to our brief which demonstrated how it would use creative tactics to engage audiences but ultimately drive them in-store in the lead up to Christmas.”
WHSmith is comprised of two businesses – Travel and High Street. The Travel business consists of more than 750 units in airports, railway stations, motorway service areas, hospitals and workplaces, while High Street claims to operate stores on nearly every significant UK high street.
Nichola Mughal, joint MD at Another Word Communications, added: “Christmas is the single most important trading time for WHSmith High Street and we’re looking forward to bringing some festive cheer to the business with a campaign that delivers creatively and commercially.”