APS Financial hires Launch PR
Digital banking services provider APS financial, the trading name of Advanced Payment Solutions Ltd. (APS), has appointed Launch PR to raise its profile in the UK’s SME and freelance communities.
The Launch PR team, led by director Niki Wheeler, will run a six-month integrated activation programme for APS Financial, and will report to marketing director Najlaa Taqi-Eddin.
Taqi-Eddin said: “We work in a fast moving and innovative area of finance and saw in Launch PR’s thinking exactly the kind of big buzz campaigning we’ve been looking for”.
Johnny Pitt, Launch PR founder, added: “The APS financial story is stunning – From zero to SME hero in a decade, they’re on a continued massive upwards trajectory. We love working with both big brands and entrepreneurial ones at Launch, so this is a great fit.”