KNOMO hires Dynamo PR to lead UK comms
Dynamo PR has been appointed by KNOMO, a London-based accessories brand for “digital nomads”, to announce its latest £3 million funding and US retail partnerships, as well as to lead on-going media relations.
KNOMO provides the “tech-enabled generation” with a high street range of bags and other accessories, which it says appeals to the increasing culture of working on the move.
As well as the £3 million funding, KNOMO has also furthered its US expansion, by securing partnerships with retailers, including Macy’s, Saks Fifth Avenue and Anthropologie.
Closer to home, the company will be anchoring Selfridges’ new technology department and plans to launch a flagship store and community working space in Covent Garden.
After announcing their £3 million funding and securing national coverage for the brand, Dynamo, which won the account following a competitive pitch, will be responsible for continuing media relations for consumer and fashion audiences, with a digital and technology focus.
Howard Harrison, CEO of KNOMO, said: “Dynamo, with its proven experience in the consumer sector and technology expertise, was the clear choice as we came to select an agency. Its team, as an extension of our own, will help us to take KNOMO to the next level of awareness in fashion and consumer tech industries.”
Erin Rigby, senior account manager at Dynamo PR, added: “KNOMO is leading the way in creating accessories for the workers of the future. They are not only making an impact here in London but across the pond in the US now. We’re pleased to be working with KNOMO at such an exciting time for them.”