England Athletics, the sport’s national governing body, has appointed Promote PR to increase public awareness and encourage more people of all ages to “enjoy the benefits of a regular run” in 2017.
Promote PR, which won the account following a three-way pitch, has been briefed to help England Athletics reach its goal of getting one million more people regularly participating in running and athletics by 2020.
Jenny O’Brien, marketing and campaigns manager for England Athletics, said: “It was clear from the outset that the whole team at Promote were passionate about our sport. They did a great job of demonstrating their vast experience of driving grassroots participation with creative PR campaigns, and we were particularly pleased to discover their agency values were so much aligned to ours, as seen throughout the pitch process.”
Promote PR MD Sue Anstiss added: “Running now ranks as the second most popular sport in England, fuelled in part by the huge reach of campaigns like This Girl Can campaign and England Athletics’ running specific extension of the campaign, This Girl Can Run.
“We’re thrilled to have been chosen by the team at England Athletics to deliver this exciting project in 2017.”