Lexis’ remit will include corporate brand campaigns, business and portfolio communications, global drinks trade engagement, digital and social, and trade support for individual brand campaigns.
In each of these areas the emphasis will be on creative and ‘quality’ engagement.
Lexis will take over the complete retained corporate and trade briefs from December 1 with some projects being delivered in the remaining days of November.
Jennie Norrish, head of comms for Chivas Brothers, said: “We’re a modern, dynamic company and our approach to communications needs to be just as forward-looking. After an extensive review we decided that Lexis has the right experience, skills and quality of counsel to come on the journey with us.”
Toby Conlon, head of corporate at Lexis, who led the pitch, added: “Chivas Brothers is a fantastic business – deep heritage, strong brands and a respected name. We’ll be bringing to bear our extensive trade and corporate campaigning heritage to help it build on this foundation even further.”