Palm PR has been appointed by the family behind Russell Smith Farms to manage the launch of crisp brand SAVOURSMITHS.
Produced from potatoes and rapeseed oil from the family farm in Cambridgeshire and hand-cooked in small batches, SAVOURSMITHS’ flavours include Champers and Serrano Chilli, Truffle & Rosemary, Parmesan & Port and Wagyu Beef with Honey and Mustard.
Palm PR has been briefed to support SAVOURSMITHS in its aim to secure a share of the £1.34 billion potato crisp category by tapping into demand for innovative flavours crisps made with healthier cooking oils including rapeseed oil.
The agency will deliver a campaign across consumer, business and trade media to raise awareness of the brand throughout the UK to drive sales and increase SAVOURSMITHS’ distribution network.
The account was won following a five-way pitch.
Liam Keogh, Palm PR director, said: “We are delighted to join the SAVOURSMITHS team, which is at the forefront of a very exciting development in the snack category, by re-inventing and elevating Britain’s favourite snack, the traditional crisp with a completely unique and epicurean offering.”