Taylor Herring promotes UK’s “fastest growing” children’s magazine
The Week Junior, which claims to be the UK’s fastest growing children’s subscription magazine, has hired creative PR agency Taylor Herring to promote the brand in its debut year.
The Week Junior is aimed at “curious and smart” 8-14-year-olds, who “want to make sense of the world around them”.
Content includes information on topics including the latest news, nature, science, geography and film, all explained from a child’s perspective, and encourages them to form and share their own ideas and opinions.
Launched by Dennis Publishing in November 2015, it reached 10000 subscribers in its first three months, and over 25000 in under a year, making it the fastest growing subscriptions magazine in the publisher’s history.
Taylor Herring will create a campaign to highlight Britain’s ‘Knowledge Gap’ on current affairs and will see the promotion of short form video content fronted by children explaining complex news topics including the Middle East, the devaluation of Sterling and the Grammar Schools debate.
The account will be led by Taylor Herring’s managing partner, James Herring, and account director, Katie Fox, who will report to The Week Junior’s editor, Anna Bassi, and Dennis Publishing’s PR and comms director, Jerina Hardy.
Bassi said: “The Week Junior has had an incredible year; subscriptions have surpassed our expectations and the sheer appetite for the publication is massive. We’re looking forward to an even better year in 2017 with the help of Taylor Herring.”
Herring added: “Working on content for a generation that have grown up with unlimited access to information will be extremely challenging, but a load of fun!”