Your bitesize update of the best PR opinion, interviews, events and insights on Gorkana News this week:
PR Case Study: Fiat Professional Tradesman Trials
Fiat Professional and Performance Communications launched a campaign (pictured left) that reflected the affinity between football and the trades by providing one tradesman with the chance to secure a professional football contract.
News Analysis: Cohn & Wolfe: Three reasons why PR is performing so strongly
Public relations and public affairs – along with data investment management – were singled out for revenue growth in WPP’s UK operations in its Q3 results this week. Scott Wilson, MD of EMEA and CEO at Cohn & Wolfe UK, gives Gorkana three reasons for this strong performance.
Opinion: 10 reasons why working in PR is like fatherhood
Lee Bassin, senior producer at TVC Group, has downed his broadcasting PR tools for five months to tackle the most challenging of roles and take on full-time care of his two infant children. But, with more than 13 years of industry experience behind him, he’s finding some remarkable similarities between running a client brief and taking care of the kids.
Opinion: Four ways to get your PR workforce up to scratch on digital
The convergence of technology and digital has become a significant force within all forms of stakeholder engagement. The failure to deploy technology and digital comms can be seen as “comms suicide” in this day and age, says Andrew Laxton, Racepoint Global’s EVP and MD (Europe and Asia). Off the back of a recent paper from the agency, The Language of Digital, he suggests four key ways to create a new generation of “hybrid PRs”.
60 Seconds with Exposure’s Tim Bourne
Eight months after becoming the first chairman of The Marketing Agencies Association from a PR and comms background, Tim Bourne, founder and joint-chief executive at Exposure, tells Gorkana why he thinks the comms industry is “a bit confused at the moment”, which brands he’d most like to work with, and offers four key tips for PRs who want to launch their own agency.