Your bitesize update on the best PR opinion, interviews, events and insights on Gorkana News this week:
Opinion: What corporate brands should learn from Trump’s victory in a world of rebellion
Aside from the fate of the pollsters – who should be looking for new careers after three strikes on the bounce on calling the big things wrong – one assured outcome from the Trump victory will be the microanalysis of how the hell he did it, says Richard Medley, head of corporate at Frank PR.
Insight: Why advertising increasingly needs PR support
John Lewis’ Christmas ad for 2017 shows how PR, along with social media, can spearhead and launch a major advertising campaign. Comms professionals from W Communications and Taylor Herring discuss how this trend has evolved in recent years.
Interview: 60 Seconds with KPMG’ Zoe Sheppard
Zoe Sheppard, who was recently appointed head of press office at professional services company KPMG UK, talks to Gorkana about her new role, her aspirations for her team and why campaigning for diversity with KPMG’s vice chair was a career highlight.
Opinion: Seven deadly ways to approach an influencer
Following yesterday’s launch of Gorkana‘s Guide to Influencer Marketing, Joe Friel, head of influencer relations at Good Relations, says there are seven ways PRs should NOT approach influencers when wanting to work with them: “If you feel you might be guilty of a bad influencer approach, look away now!”
Event: The PR agency of the future panel event
At an exclusive panel event this week (17 November), agency and industry leaders from Ketchum, Edelman, Hanson Search and Gorkana looked to the future and discussed what PR agencies will need to do, who they will need to hire and how they will prove success as media and comms continue to change.
Interview: 60 Seconds with FTI Consulting’s Jon Aarons
Jon Aarons, FTI Consulting’s senior MD, talks to Gorkana about the firm’s international growth, its affiliate network and his own personal career highlights.
Opinion: The digital future of stakeholder engagement
Stanford University’s Alan Marks and Stacey Tank of The Home Depot, and co-authors of the Arthur W. Page Society’s report: The CCO as Builder of Digital Engagement Systems, tell Gorkana why comms is on the threshold of a game-changing development as stakeholder engagement commits to a digital future.