PeoplePerHour, a UK-based digital marketplace for freelance talent, has brought in former Perowne International account director Caroline O’Grady as its new PR director.
Previously an account director at Perowne International, O’Grady was, before that, a junior account director at Perowne Charles Communications (PCC). The agency’s co-founder, Julia Perowne, split from the agency to form Perowne International earlier this year.
Before that, O’Grady did PR stints at Four Seasons Hotels and Resorts and Harrods after a time spent in journalism and publishing.
In her new role, O’Grady will head up PR, research, content and social media activity at PeoplePerHour, reporting to CEO Xenios Thrasyvoulou.
O’Grady said: “PeoplePerHour is UK’s largest freelancing community. We connect businesses and freelancers, with 1.4 million registered users globally and 412,000 active freelancers using the site, making us an authority on this growing market.
“I’m keen to talk to journalists writing about SMEs, freelancing, the gig economy, startups and flexible working and resourcing solutions. I’ll be pitching stories aimed both at businesses looking for alternative and flexible resourcing of projects, as well as freelancers or people looking to go freelance.
“We also produce great research and analytics on freelancing and the gig economy and would be delighted to share these with media for statistics or trend-led pieces, or collaborate with them to create specific studies using our data.”