Your bitesize update on the best PR opinion, interviews, events and insights on Gorkana News this week:
Insight: The key to pitching more visual stories
Visual communication is leading the way in the media and journalists are urging PRs to send strong still images, video or infographics. Gorkana asks four agencies what’s key to pitching a successful visual story.
End-of-year Webinar: “This was the year you could not have called”
PRs will need to wear more hats in 2017, the British public doesn’t respond well to negative campaigning and why the world just got “Trumped”. During yesterday’s end-of-year webinar, Tin Man founder Mandy Sharp and The PC Agency’s founder, Paul Charles, took on Gorkana’s annual challenge to identify key PR trends to look out for in the New Year.
Interview: Gorkana meets…PC Advisor
Jim Martin, the editor of tech magazine PC Advisor talks about the the title’s unique relationship with digital and ecommerce, and gives an insight into its most popular content and the ways in which it is consumed.
Opinion: Can brands stay apolitical in 2017?
Will Sturgeon, executive director at Golin, on why brands aiming to remain apolitical in 2017 will have their toughest year yet.
Interview: 60 seconds with Peter Sutton, PMW
Peter Sutton, MD at PMW, talks to Gorkana about his decision to launch an agency, the current comms climate, his passion for mountain-climbing and his work with the Dame Vera Lynne Children’s Charity.