Missbeez, a mobile app which offers lifestyle and beauty services, has appointed Bite as its retained UK comms agency, following a competitive pitch.
Connecting women with a network of beauty professionals, Missbeez says it provides an on-demand marketplace for “women-on-the-go”. Services include manicures/pedicures, hair removal, hair styling and makeup.
Bite has been briefed to drive downloads of the app and help it achieve its aim of inspiring women to become successful self-employed professionals.
The agency will also run community management and campaigns across Facebook, Twitter, Instagram and LinkedIn, as well as produce content for the Missbeez blog.
Maya Gura, CEO of Missbeez, said: “As a brand that’s new to the UK, we’re looking to make our mark quickly. We need a comms strategy that appeals to busy women – both working professionals and full time mums – and also excites the investor community about the potential of our company.
“The UK beauty industry is worth £17bn annually, and so the potential for disruption is huge. We’re very excited to be working with Bite to bring the Missbeez story to life, giving women in London a practical solution to their beauty and lifestyle needs.”
Rachel Gilley (pictured), deputy MD at Bite, added: “We’re extremely excited to be working with Missbeez. What it’s doing within the beauty industry is truly innovative, and combines a commitment to improving the lives of working women, both those who use their services and those who provide them.”