Entries are now open for the 2017 Cannes Lions International Festival of Creativity as the organisers say a “significant focus” has been placed on simplifying the entry process.
The Lions, the global awards that celebrate the best creative work, commend 24 key disciplines, including PR, Creative Effectiveness, Cyber, Health & Wellness, Innovation, Integrated, and Promo & Activation.
This year, its organisers have prioritised the clarity and ease-of-navigation of the online entry process. Improvements include a new 10-point entry checklist which is designed to guide people through the entry system more effectively.
The PR Lions consist of seven categories:
- Practice & Specialisms
- Digital & Social
- Data & Measurement
The Lions are awarded each year at the Cannes Lions International Festival of Creativity in the south of France, which this year will take place from 17 to 24 June.
To be eligible to enter, work must have aired, launched or been released to the public for the first time between 1 March 2016 and 30 April 2017. Final deadline for entries is 20 April 2017 (late fee applies from 23 March 2017 / increased late fee applies from 13 April).
For further details on entering work, click here.
Last year, 18 UK PR and ad agencies were nominated for a PR Lion, including The Romans, Freud Communications, Engine London, Pitch and Taylor Herring.
Out of the PR agencies nominated, Weber Shandwick-owned Prime Sweden secured three Lions; one gold, one bronze and one silver, and Edelman and its sister agency Zeno both received bronze Lions.
In the Health & Wellness Lions category, Engine won a Gold Lion for its Missing Type campaign. The campaign also won a bronze Cyber Lion. Weber Shandwick also took home a Health and Wellness Lion, winning Bronze for its work on The Migraine Experience for GSK Consumer Healthcare.