GoFundMe, the world’s largest social fundraising platform, has hired Change.org’s John Coventry to lead its UK comms activity as the company sets its sights on European expansion.
Coventry joins GoFundMe from campaign platform Change.org, where he helped launch the UK operation before leading its European and global comms teams.
He is GoFundMe’s first hire outside the US, and will report to VP of policy and comms Dan Pfeiffer, a former senior advisor to Barack Obama.
Pfeiffer said: “John’s track record of telling the biggest stories of people using the web to drive change in their communities is exceptional. We are incredibly excited to bring his leadership experience, knowledge and energy to GoFundMe as we look to give people across the UK and Europe the very best social fundraising tools.”
Coventry added: “The power of the internet to give everyone the tools to stand up for the issues they care about is one of the defining stories of our times. GoFundMe is changing the way people raise and give money, and the team and product are incredibly impressive. It’s great to be joining at such an exciting stage of growth and I can’t wait to get started.”