Hill’s Pet Nutrition hands social brief to Clarion
Hill’s Pet Nutrition has appointed Clarion Communications to handle its social media strategy and content in the UK, as the Colgate Palmolive-owned company looks to grow brand loyalty and engage its community around its pet food products.
Globally, Hill’s Pet Nutrition has a team of more than 150 veterinarians, PhD nutritionists and food scientists, who collectively develop a range of products – including Hill’s Science Plan, Hill’s Prescription Diet, Hill’s Vet Essentials and Hill’s Ideal Balance ranges – to keep dogs and cats healthy.
Clarion’s brief starts immediately, with the agency taking control of organic and paid activity across Facebook, Instagram and Twitter.
Marianne Moss, digital marketing manager, UK and Ireland, said: “As a company, we are passionate about the health of the nation’s cats and dogs. We want to ensure that we provide the growing number of pet parents using social media as a source of information, with valuable material to help play a key role in their pets’ health.
“We believe Clarion’s social media knowledge and extensive skill set are best placed to take us to the next stage in delivering this.”
Sue Roberts, managing partner at Clarion, added: “With our previous pet food experience and longstanding social media knowledge, we’re perfectly placed to build an emotional connection for the brand with UK consumers in an increasingly competitive pet food market.
“Our campaign aims to develop loyalty and trial for the brand through all sales channels and, where needed, we can also work with Arlo, Clarion’s resident Boston Terrier and managing ‘pawtner’, to provide us with necessary insights.”