Priest is currently chief executive of global marketing executive search firm Grace Blue.
He co-founded VCCP in 2002, which was acquired by Chime Communications in 2005 when he was made an executive board member, and worked across the group including Chime Sports Marketing division CSM.
Priest was also president of advertising industry body IPA from 2013 to 2015.
His appointment as non-exec chairman follows the recent rebranding of Pitch Marketing Group as a creative marketing agency in October last year. The independent agency has three specialist divisions across PR, sponsorship and content production.
Priest’s role will be to work with Pitch’s senior management team, led by CEO Henry Chappell, to implement the strategic business progression from sports and entertainment marketing into the creation of mainstream consumer campaigns.
Chappell said: “We are absolutely delighted to have someone of Ian’s reputation and experience join us as non executive chairman.
“We believe that he will greatly help us to develop our proposition as an integrated marketing agency, particularly in regards to wider consumer work beyond sport and entertainment. We are very much looking forward to his positive contribution to the next stage of growth for Pitch, both commercially and culturally.”
Priest added: “I am delighted to be working with Henry and his leadership team to build on their impressive sports marketing heritage and help develop broader skills and perspectives across the marketing services spectrum.”