Instinctif Partners Asia makes senior hire

Instinctif Partners has appointed Crystal Chan as partner, general manager in its Hong Kong office.


Crystal Chan

The hire is part of its international growth plan and comes on the back of client wins for the team in Greater China, including Du Pont, World First, Jupiter Asset Management, Guangdong Radio and Television and Hong Kong Arts Development Council.

Chan joins Instinctif from The Women’s Foundation, where she held a communications director role, and worked closely with corporate sponsors such as Facebook, Bloomberg and Kering.

Previously, Chan was corporate affairs director at Alibaba Group. She has also held senior roles at communications consultancies including Bell Pottinger, Brunswick Group and iPR Ogilvy.

Uhi Hui, managing partner, Greater China at Instinctif Partners, said: “This year is set to be our biggest yet, and we are seeing more and more of our business come from our international teams. Crystal brings a wealth of experience from corporate and financial communications, and she will be a critical part of our team in Hong Kong as we continue to grow, ensuring our offer is ahead of the game.”

Chan added: “It is my honour to join Instinctif Partners. I look forward to working with the strong local and global teams to expand our corporate and financial communications offering in Asia, in order to better serve our esteemed clients across the world.”

Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]
Discover how PR can move from evolution to revolution
At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their [...]
Brendon Craigie Tyto PR
Opinion: Why “PR” is having a renaissance
Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the [...]