Instinctif Partners has appointed Crystal Chan as partner, general manager in its Hong Kong office.
The hire is part of its international growth plan and comes on the back of client wins for the team in Greater China, including Du Pont, World First, Jupiter Asset Management, Guangdong Radio and Television and Hong Kong Arts Development Council.
Chan joins Instinctif from The Women’s Foundation, where she held a communications director role, and worked closely with corporate sponsors such as Facebook, Bloomberg and Kering.
Previously, Chan was corporate affairs director at Alibaba Group. She has also held senior roles at communications consultancies including Bell Pottinger, Brunswick Group and iPR Ogilvy.
Uhi Hui, managing partner, Greater China at Instinctif Partners, said: “This year is set to be our biggest yet, and we are seeing more and more of our business come from our international teams. Crystal brings a wealth of experience from corporate and financial communications, and she will be a critical part of our team in Hong Kong as we continue to grow, ensuring our offer is ahead of the game.”
Chan added: “It is my honour to join Instinctif Partners. I look forward to working with the strong local and global teams to expand our corporate and financial communications offering in Asia, in order to better serve our esteemed clients across the world.”