RT Holidays has appointed travel and tourism consultancy Hills Balfour to handle its UK PR, following a competitive pitch.
Part of US-based Ritz Tours, RT Holidays launched in the UK in 2012 offering escorted tours around various destinations in Asia.
Hills Balfour has been briefed to increase awareness among the UK’s leading traveller demographics.
The London firm aims to promote RT Holidays as the number one choice for Asia escorted tours for the UK traveller by highlighting its product offering through increased media exposure.
Kate O’Brien, PR senior account manager at Hills Balfour, will lead the account.
Caroline Chan, UK MD at RT Holidays, said: “We are delighted to be working with Hills Balfour, We believe that with their reputation and expertise it is the perfect partnership to increase awareness of our brand in the UK market.”
Jonathan Sloan, MD at Hills Balfour, added: “With our depth of Asia experience and knowledge, we look forward to positioning RT Holidays as the number one choice for Asia escorted touring and establishing a strong brand proposition so that the tour operator is firmly on the UK traveller’s radar.”