Scottish FA comms chief to join Frame

Frame, the Glasgow-based creative marketing and communications agency, has appointed Darryl Broadfoot, Scottish FA’s head of communications and corporate affairs, as a partner in its PR division.


Darryl Broadfoot

Broadfoot takes up his new post on 27 March and will be joined by Big Partnership account manager Paddy Baxter in April.

Stephen McCranor, co-founder and managing partner at Frame PR, said: “Darryl and Paddy’s appointments give us seven PR specialists as part of a 60-strong agency, and provide more muscle to a multi-disciplinary offering that can truly compete at any level in the UK.

“Darryl’s appointment further enhances our credentials in sports PR and sponsorship activation, and we see this as a real growth area for the business in the year ahead.”

Broadfoot added: “After more than a decade in sports media, and seven years at the Scottish FA, I am energised by this latest challenge, and share Stephen’s vision to grow Frame PR’s reputation domestically and abroad.”

Frame’s PR division was set up two years ago by McCranor in a joint venture with Frame and the Andrew Wilson and Malcolm Robertson-owned Charlotte Street Partners. Frame recently moved into a new headquarters in Pacific Quay, Glasgow.

Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]
Discover how PR can move from evolution to revolution
At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their [...]
Brendon Craigie Tyto PR
Opinion: Why “PR” is having a renaissance
Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the [...]