Broadfoot takes up his new post on 27 March and will be joined by Big Partnership account manager Paddy Baxter in April.
Stephen McCranor, co-founder and managing partner at Frame PR, said: “Darryl and Paddy’s appointments give us seven PR specialists as part of a 60-strong agency, and provide more muscle to a multi-disciplinary offering that can truly compete at any level in the UK.
“Darryl’s appointment further enhances our credentials in sports PR and sponsorship activation, and we see this as a real growth area for the business in the year ahead.”
Broadfoot added: “After more than a decade in sports media, and seven years at the Scottish FA, I am energised by this latest challenge, and share Stephen’s vision to grow Frame PR’s reputation domestically and abroad.”
Frame’s PR division was set up two years ago by McCranor in a joint venture with Frame and the Andrew Wilson and Malcolm Robertson-owned Charlotte Street Partners. Frame recently moved into a new headquarters in Pacific Quay, Glasgow.