Your bitesize update on the best PR opinion, interviews, events and insights on Gorkana News this week:
Opinion: 9 social media predictions for 2017
We’re only two weeks into the New Year and already we’re seeing the launch of virtual reality shoes at CES and rumours of a Tweet edit button coming to Twitter. With new trends, filters and apps launching daily, Jacqueline Buckland, social media account director at Eulogy, looks into the year ahead and makes nine predictions for the biggest social trends of 2017.
Interview: Gorkana Meets…Shares magazine
Daniel Coatsworth, editor at Shares, talks to Gorkana about the magazine’s recent move to digital-only publishing and how PR professionals can help with content.
PR Case Study: Sending Innis & Gunn IPA to India
To launch Innis & Gunn’s new India Pale Ale, Manifest London sent a hitchhiker on a gruelling 5,000 mile journey from Edinburgh to India, using only the Scottish brewer’s latest beer as currency.
Opinion: PR’s 2017 Trifecta
Alan VanderMolen, president international at We Communications, looks to the year ahead and makes three key predictions for the PR industry.
Interview: 60 Seconds with PHA Media’s Stuart Skinner
Stuart Skinner is divisional managing director at London PR agency PHA Media, looking after the firm’s enterprise department. He talks to Gorkana about the challenge of overseeing three diverse teams.