Your bitesize update on the best PR opinion, interviews, events and insights on Gorkana News this week:
Event: Media briefing with Shortlist Media
In our first media briefing for 2017, this week we were joined by ShortList Media’s CEO Ella Dolphin and editorial director Phil Hilton, who revealed that people are 6% happier when reading a print magazine, the challenge of getting commuters to pick up a free title and why PRs should think about content for “Met Set” readers.
Interview: 60 Seconds with Clarity PR’s Sara Collinge
“Your team is the secret to making it all happen”, says Clarity PR’s UK MD, Sara Collinge. During an exclusive interview with Gorkana News she takes 60 seconds to reveal why she thinks Clarity is one of the fastest growing UK PR agencies, the measurement battle the PR industry is still facing, and which brand she’d most like to work with.
Opinion: The Tech Factor – how comms can win the tech talent search
As Deliveroo launches its search for 300 new ‘tech’ staff, Phil Borge, director, head of business services at Eulogy, discusses how internal comms is key to helping companies get ahead in the increasingly competitive tech talent search.
InterContinental Hotels Group’s (IHG) 2017 consumer trends report highlights the “uncompromising nature” of today’s customer who increasingly expects brands to deliver experiences that satisfy contradictory needs. Weber Shandwick, Havas PR and Curzon PR explain how PR can create opportunity in this complex environment.
Interview: 60 Seconds with Golin’s Anna Carter
Anna Carter, Golin’s head of client service, on the changes she has seen in the PR industry as an agency veteran, her thoughts on the future of PR and her favourite beauty campaigns.