Your bitesize update of the best PR opinion, interviews, events and insights on Gorkana News this week:
Gorkana meets… London Live
Approaching its third birthday, London Live is the first and only 24-hour entertainment channel devoted to London. Jim Grice, head of news at London Live, talks to Gorkana’s Louise Pantani about why he’s keen to cover stories that might be seen as too niche for other broadcasters, what PRs need to consider before pitching an idea (hint: think visual!) and his dream of getting an interview with Arsenal manager Arsène Wenger.
60 Seconds with Goadi Consulting’s Fiona Chow
Fiona Chow tells Gorkana how her personal experiences led to the creation of her own consultancy Goadi Consulting and motivated her to help secure rights for women who take maternity leave.
The Creative Shootout winners on what makes a successful pitch
Eight agencies battled it out in the final of The Creative Shootout last week to prove which had the best idea for a real creative brief received on the same day. Mischief, Hotwire and Ready 10, which came first, second and third respectively for their responses to the brief provided by Mind and Rethink Mental Illness, reveal why they each had a winning pitch.
Gorkana meets… The Register and The Next Platform
Drew Cullen, editor in chief at Situation Publishing, which owns The Register and The Next Platform, talks to Gorkana about integrity in journalism, the challenges facing tech media and the publications’ plans for the future.