Cancer Research UK has called in W’s talent and influencer division to raise the profile of World Cancer Day 2017, which takes place this Saturday (4 February).
World Cancer Day – an annual event – aims to prevent millions of deaths by raising awareness of the disease, educating the public and pressing governments and individuals across the world to take action.
Cancer Research UK has selected W to secure “top-tier talent” for the event, which takes place on February 4 2017.
Activity has already kicked off with One Direction’s Niall Horan (pictured) posting on Instagram that he’ll be wearing his Unity Band on Saturday to promote World Cancer Day.
The appointment follows W’s recent talent and influencer campaign for blood cancer charity DKMS, which saw the agency garner support from the likes of Liv Tyler and Poppy Delevingne.
Sophie Raine, deputy MD at W, said: “This is an incredibly important cause and one that is close to many hearts at W, so we welcomed the opportunity to be part of such an influential and impactful campaign.”