According to PLMR, classifieds site Gumtree, which is owned by eBay, is visited by more than 36% of the UK’s internet population each month, and has approximately two million classified advertisements live on its platform at any given time.
The scale of its operation has provided Gumtree with insights into the way that people trade online. PLMR will work alongside Red Consultancy and social agency 1000heads to engage decision makers and stakeholders with the insights deduced from Gumtree’s data.
Fergus Campbell, head of public affairs in the UK at Gumtree, said: “PLMR is a natural fit for Gumtree as we raise our public affairs profile. It has a track record of delivering award-winning public affairs work for its clients, and its specialism in the sharing economy is strong. I am delighted to be working with the team and look forward to achieving great results together.”
Kevin Craig, CEO at PLMR, added: “Gumtree has such a positive story to tell, beginning as a London start-up and growing into a peer-to-peer marketplace that is used by so many of us. Gumtree understands the responsibility it has around trust and safety online and this programme of activity is a clear demonstration of that.”