Polar, which is headquartered in Finland, provides heart rate monitoring, activity trackers and training computers. Its product range includes cycling computers, wearable sports devices and activity trackers, training apps and online services.
Promote PR will provide consumer and trade PR support for the brand, as well as sports marketing work, ahead of a host of new product launches during 2017.
Lucy Johnson, marketing director at Polar, said: “Promote was the obvious choice for us with its breadth of experience in both grassroots and elite sport, coupled with its knowledge and connections across the fitness sector.
“The agency’s passion for sport is evident. It’s no surprise that with over two decades specialising in this field, their relationships with relevant media, influencers, event organisers and key associations are so very impressive.”
Sue Anstiss, MD at Promote PR, added: “With triathletes, runners, cyclists and former sports scientists in our team, Polar is understandably a bit of a ‘dream client’ for the agency.
“We’re incredibly proud to add the Polar brand to our portfolio of clients in sport and fitness. We’re already enjoying working with the UK team as we plan for an incredibly exciting year ahead for Polar with a host of new product launches in the pipeline.”