Your bitesize update on the best PR opinion, interviews, events and insights on Gorkana News this week:
Insight: The power of flexible working in PR
Timewise has selected the top 50 most powerful part-time workers in 2017 featuring a host of in-house and agency comms pros. Gorkana asks how flexible working has empowered people in PR.
Opinion: Celebrity free speech? We’ve not heard the end of it
The BAFTAs are set to take place this weekend, and the BBC is reportedly worried about a potential “deluge of political speeches” from the winning stars. Jodie Butt, head of PR at HSE Cake, argues that while there’s a risk for celebrities getting it in the neck for joining the political stage, PRs shouldn’t fear their talent airing political views, and embrace the moment.
Opinion: Why PR and digital agencies need to “co-create”
Aalia Walker, co-founder of SMACK, a London-based digital agency which works with clients including Ted Baker, The Body Shop and Molton Brown, believes co-creation between PR and digital agencies can ensure clients benefit from more than just the “sum of the parts”.
Interview: Gorkana meets…Alphr
Gorkana’s Ben Spencer catches up with Ian Betteridge, editorial director of Dennis’ tech title, Alphr, to find out how it has established itself as a top tech brand, why he decided to embark on a tour of key tech PR firms and how it’s built a more gender-balanced audience than your average tech title.
Interview: 60 seconds with Swinton Insurance’s Gill Galassi
Gill Galassi, head of public relations at Swinton Insurance, tells us about working with the business as it celebrates its 60th anniversary, how she is creating an in-house PR team and the dynamics of the insurance sector.