Brazen has launched an in-house digital production and content division – Brazen Live – and brought in ex-BBC and ITV producer Claire Hoang as director of digital strategy and content.
Hoang (pictured right) has worked with the BBC, ITV and, more recently, MEC Manchester’s Wavemaker team, where she was director of digital engagement.
As well as pioneering live TV voting, Hoang set up and managed BBC Children’s YouTube channels and was BAFTA nominated with the ITV This Morning team for Digital Innovation.
More recently she has developed branded Facebook bots for clients, creating Facebook Live broadcasts, and has participated in Amazon initiatives centred around Alexa Skills opportunities.
Hoang will host a Brazen Live workshop on Alexa Skills on Wednesday (8 March) at Manchester’s National Football Museum.
Joining Hoang at Brazen Live is another ex-BBC staffer, Sarah Hodgetts (pictured left), who is joining Brazen as a creative producer.
Both Hoang and Hodgetts have worked on shows including Songs of Praise, Strictly Come Dancing and Sport Relief. They also have experience working with a mix of corporate clients, from FMCG to leisure, creating native social media rich content.
Brazen CEO Nina Webb said: “With the iron grip of video on social media and beyond, creative digital production is a hugely important part of the landscape now for PR agencies.
“We’ve created Brazen Live because our client campaigns deserve the latest and best creative digital production techniques. The fact we can now do everything in-house instead of out-sourcing means we have total control of the creative process from concept to share.
“Once we had formulated the Brazen Live plan, hiring Claire as director of digital strategy and content and Sarah as creative producer was a no-brainer. They’ve both worked in TV production at the highest level and are proven, experienced and acclaimed production and digital creatives. They add huge value to the Brazen offer.”
Hoang added: “Brazen immediately impressed me as a consultancy which clients come to for innovative and ground breaking ideas. In this fast moving world, we want our clients to lead, not follow. Brazen has the perfect mix of creative minds, client experience and bold behaviour to make this happen.
“The climate is changing daily, so we’re positively investigating cutting edge technologies like bots, Alexa skills and live social video with, of course, broadcast quality video as a standard.”