Dreamland Margate hires W as part of £15 million regeneration plan
Dreamland Margate has appointed W to support its re-opening next month – the first phase in a £15 million regeneration programme that will see a “complete reimagining” of the site.
W was retained by Dreamland’s operator, Sands Heritage Limited, following the £15 million investment to transform the park.
The agency will create campaigns to engage consumers, local influencer groups and stakeholders in the run-up to the park’s reopening on 28 April 2017.
As well as news management around the park itself, W will also support Dreamland’s portfolio of live music events scheduled for this summer, including the Gorillaz Demon Dayz festival on 10 June.
Jennie Double, commercial director for Dreamland Margate, said: “We’re excited to be working with W to amplify the new Dreamland offering.
“The W team shares our passion for the park and we’re looking forward to harnessing their experience with brands and live events to communicate the new Dreamland to audiences across the UK.”
Warren Johnson, founder and CEO of W, added: “Dreamland Margate is a fantastic proposition – more than a century of legacy blended seamlessly with contemporary culture and an impressive live music offering, making it ripe for crafting a multi-faceted PR programme that appeals to a broad consumer base.”