Former We Are Boutique co-founder launches new digital business

The former co-owner of PR agency We Are Boutique, Elliot Jones, has launched Zigzag Media in York.

Elliot Jones

Zigzag offers a digital-focused B2B service, has recently launched its website and has six staff members at launch, with plans to add more this year.

Jones said: “Companies aren’t looking for an ‘agency’ as such – they want an extension to their marketing department. Someone who understands their business needs and can help them set out and achieve their business objectives.”

The digital services offered by Zigzag include paid search, SEO and outreach, web development and content marketing.

Mr Jones’ previous roles span more than a decade in digital marketing, including a digital director role at Carat North and a head of digital role at MediaCom (formerly Brilliant Media) in Leeds.

Ryan Roodt will head up the digital department at Zigzag. Roodt also worked for We Are Boutique across brands such as DFS, Play.com, eBuyer and Virtual College.

Roodt commented: “I’m really pleased to be heading up the digital team at Zigzag. Our approach is simple – we aim to achieve a competitive return on investment for our clients. To achieve this, it is essential we employ knowledgeable staff across all accounts to ultimately deliver tangible results for our clients.”

 

Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]
Discover how PR can move from evolution to revolution
At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their [...]
Brendon Craigie Tyto PR
Opinion: Why “PR” is having a renaissance
Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the [...]