House PR re-appointed for BBC Countryfile Live’s second year

House PR has been signed up by BBC Countryfile Live to manage a PR campaign around the four-day live event, which made its debut last year.

Pictured LtoR: Countryfile presenters Anita Rani, Ellie Harrison, John Craven, Adam Henson, Matt Baker and Tom Heap

Taking place in the grounds of Blenheim Palace from 3 to 6 August, the event showcases the best of the British countryside and offers live arena shows, hands-on activities, animal displays, debates, food and drink, and retail.

House PR was appointed without a pitch after the success of its campaign for the 2016 event, which, it says, drove a “huge volume of ticket sales”.

The new brief is to both drive sales for Countryfile Live and handle all event media output across broadcast, national and local outlets.

Working closely with the event organisers, House PR plans to enhance the value of having household name presenters at the show with John Craven, Matt Baker, Adam Henson, Tom Heap, Anita Rani, Ellie Harrison and Charlotte Smith due to attend.

The event is produced by SME London Ltd under licence from BBC Worldwide.

Tom Clarkson, SME’s marketing director, said: “Having worked with House PR for the inaugural event last August, we’re delighted to be working with them again. While last year our focus was very much on announcing the event with a bang, our aim this year will be to take Countryfile Live to the next level by cementing it as Britain’s best day out in the countryside for all the family.”

Ginny Paton, MD of House PR, added: “House PR has a long history in supporting successful live events. We know how to squeeze every last bit of collateral out of a show or an event. It’s a joy to be working once again with such a successful event as Countryfile Live – and to be reappointed based on the results we delivered last year is really gratifying.”

In October 2016, House PR was acquired by W, as part of an ambitious expansion strategy that has already seen the company open offices in Singapore and Amsterdam.

Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]
Discover how PR can move from evolution to revolution
At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their [...]
Brendon Craigie Tyto PR
Opinion: Why “PR” is having a renaissance
Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the [...]