City Now City Future marks a change in tone and content for the museum, putting visitors at the centre of a conservation around the past, present and future of city and London living. Earlier this year, Pagefield started developing a comprehensive communications strategy for the season, including messaging, advertising copy and media and stakeholder engagement.
Pagefield’s campaign will help to reposition the Museum of London ahead of its 2022 move to West Smithfield, where content will focus on “contemporary issues which matter to everyday Londoners”.
Andrew Marcus, head of communications at Museum of London, said: “City Now City Future is one of the steps on our journey to create a new museum in West Smithfield which will open in 2022. To achieve this vision we must think, act and communicate differently. This is no easy task and will require best-in-class agencies, like Pagefield, to support our talented in-house team throughout the process.”
Oliver Foster, chief executive at Pagefield, added: “City Now City Future is set to spark fascinating debate, thinking and action across London and beyond. The season is perfectly timed to create excitement ahead of what will be a transformative five years between now and the move to West Smithfield. Pagefield is thrilled to be working with the Museum during this period, as it redefines what it means to be a museum today.”
Geoff Duggan, Pagefield associate partner, will lead on the Museum of London work.