Nichi Hodgson, former sex columnist for Men’s Health, has joined dating app The Inner Circle as comms and PR manager.
A former Silicon Valley matchmaker, Hodgson brings eight years’ media experience to the role and will help promote the company’s brand message, while expanding its international reach.
Having just published a book on the history of dating, Hodgson said: “I was looking for a role in which I could pay forward the insights I’ve gleaned writing about love and relationships over the years.
“When this opportunity came up, I jumped at the chance. It’s such an exciting time for The Inner Circle and I can’t wait to contribute to this innovative, humane business.”
David Vermeulen, founder of The Inner Circle, added: “Nichi’s experience as journalist, dating author and communications specialist puts her in the perfect position to share our unique mission to a Tinder-tired generation.”
The Inner Circle is an “online-meets-offline” dating service that launched in 2012 to help connect “successful, ambitious and like-minded singletons” across cities in Europe and beyond, through a combination of its online network and dating events.