Direct bookseller Book People has appointed independent comms agency tpf on a 12-month retained contract, following a three-way pitch.
Book People, which launched in 1988, aims to make shopping for books “enjoyable and convenient” through its website, local distributors, mail-order catalogue and events.
tpf will manage Book People’s press office, media and brand partnerships through a number of integrated campaigns and initiatives under the new agreement, which will run until March 2018.
Catrin Evans, marketing and ecommerce director at Book People, said: “We were impressed by tpf’s fresh perspective, outstanding creativity and credentials. We look forward to working with them to spread the joy of reading books to millions of people of all ages, throughout the UK.”
Nick Goodmaker, director at tpf, added: “We’re thrilled to have secured a new and exciting client in Book People. We have some great campaigns lined up which will celebrate books and drive awareness of the brand – we can’t wait to get started.”