Tangerine has been appointed by Wavin, a UK manufacturer of plastic pipe, stormwater management and plumbing and heating systems, to develop and implement a communications strategy across its five key brands: Wavin, Hep2O, Osma, Hepworth Clay and Warmafloor.
Tangerine is implementing an integrated communications strategy and providing brand consultation to help build on Wavin’s existing customer loyalty, as well as generate new customer relationships. In addition, Tangerine’s role is also to increase Wavin’s share of voice in the manufacturing and construction sectors.
Donna Rostovsky, marketing manager at Wavin, said: “Tangerine’s strategic thinking, combined with its creative approach and a real understanding of our audience, demonstrated it was the ideal partner to support us in meeting our objectives.”
Jo Hart, senior account director at Tangerine, said: “The plastic pipe market is an increasingly competitive one, but Wavin’s clear and exciting differentiators – from unique products, to focus on training and technical support – means there’s a lot to shout about.
“Through our campaign, we’ll work with Wavin to celebrate these differentiators and communicate them in a way that engages, motivates and drives conversion amongst the company’s broad range of audience groups.”