Cherish PR has today launched a new international network of boutique tech agencies called Over There, which aims to help digital brands create compelling international PR campaigns in Europe and beyond.
The Over There network is the result of a long-standing partnership between Cherish PR and HotDot, a Berlin-based consumer tech agency, in which UK and German teams have supported digital brands including Indiegogo, Kobo, Zynga, HotelTonight, and Wix.com.
With agency partners now in the UK, Germany, Ireland, France, Scandinavia, Italy, Spain, US, Canada and Australia, Over There says it has a spread of local knowledge. New partnerships in Benelux and the Far East are currently in development.
Rebecca Oatley (pictured), MD at Cherish PR, said: “Much of the world’s leading PR comes out of boutique, specialist firms but coordinating multiple agencies to deliver international programs is hard work.
“That’s why we decided to form a group of Europe’s independent, tech PR firms to respond. Our partners are smart, strategic, locally knowledgeable and well connected to the most influential local audiences, through media, through social, in print, on air or in person.”
HotDot MD Anja Weinhold added: “We take the best bits of small agencies, their passion, their commitment, the quality of service and results and we bring them together in one team, with one account lead and one simple process and with a flexible approach, scaling up or down based on the international requirements of our often fast-evolving client base.”