Choose Chicago hires The PC Agency
Choose Chicago, the official tourism body for Chicago, has brought in The PC Agency as its UK in-market PR agency.
Chicago welcomed 54.1 million visitors in 2016, which a 2.9% rise on the 2015 figure. According to the tourism body, 156,832 were UK travellers attracted by Chicago’s food, entertainment and shopping scene, coupled with new hotels, international events, a thriving LGBTQ programme and distinctive neighbourhoods each offering fresh ways to experience the city.
David Whitaker, president and CEO of Choose Chicago, said: “The UK is a vital part of our global strategic efforts to attract more visitors to our city. UK visitors are choosing to visit Chicago, for long weekend breaks as well as lengthier vacations, so they can experience the vibrancy and excitement of one of America’s greatest cities.”
Michelle Revuelta, vice president of media relations for Choose Chicago, said: “Chicago is an excellent choice for UK travellers considering a trip to the U.S. We are confident that the strategic vision, vast network and creative storytelling that The PC Agency exemplifies will benefit our efforts to continue to enhance Chicago’s position as a leading destination.”
Paul Charles, founder and CEO of The PC Agency, added: “If you’ve been to Chicago, you know how incredible this city is. It has everything you could want in a US break – from the ease of walking in the public parks to the inspiring food economy to the many attractions to keep you occupied. With new hotel openings and innovative architecture, there are so many reasons to visit Chicago this year. We’re looking forward to highlighting what’s on offer.”
The account will be run by founder Charles and associate director Sarah Potter.