Cicero to offer free PR campaign for one brand in run-up to snap General Election
Cicero Group is offering its PR services for free to one ‘challenger’ brand, as the UK heads towards a General Election on 8 June.
Kate McAndrew
The agency, which picked up the prize for Best Media Relations Campaign for its work with Ladbrokes around the EU Referendum campaign in 2016, has set up an email hotline for in-house PR teams to get in touch for assistance.
Kate McAndrew (pictured), a former Sky News executive producer and now senior counsel at Cicero Group, said: “There will be some smart, big brand campaigns as we head towards the election.
“We want to help those who don’t have deep pockets get their voice heard. We are particularly keen to hear from challenger brands, which like to kick the hornet’s nest.
“After working in newsrooms over six General Elections, I have seen the good, the bad and the ugly. It is an incredibly competitive time, but newsrooms love new and fun pictures. Get it right and you can be on your way to a big win.”
Cicero says it’s happy to receive a traditional PR or comms brief, but suggests arranging a “coffee and chat” as a starting point.
Brands looking for free support can reach the agency at IwantsomePR@cicero-group.com
The deadline for entries is 15 May.
